The New Mini Cabrio – Always Open

The following are a series of print teasers designed to launch the New Mini Cabrio. The campaign plays on the tagline ‘Always Open’ with some humorous images. The campaign pokes fun at the idea of the cabriolet driver and driving with the roof open.

A very nice campaign which certainly succeeds in creating a personality for the new Mini.

Mini Cabro


Advertising Agency: Plantage, Berlin, Germany
Creative Directors: Jason Schragger, Karl Dunn, Sandra Schilling
Copywriters: Martin Beswick, Benjamin Schwarz
Art Directors: Janine Jales, Johannes Jost
Photographer: Matt Hoyle

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~ by kelvinwins on June 16, 2009.

3 Responses to “The New Mini Cabrio – Always Open”

  1. wow nice teaser posters, where did you find them?

  2. Cool aren’t they?! Seen them on a few design / advertising sites but got the pictures here:

    http://www.creativereview.co.uk/feed

    Some amazing stuff gets uploaded there.

  3. Campaign’s not bad, but the concept’s not new, and coming from MINI I’m expecting something more unexpected. I remember seeing a similar campaign by either Burton, Columbia or some gear company about 5yrs ago. The photography was quite similar, perhaps the same photographer.

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