Elk & Wolf Chardonnay

elkwolf

Stumbled across this brilliant piece of packaging design for Elk & Wolf Chardonnay wine. The bottles, designed by London based branding agency SocialUK stand out as they are coated externally in aluminium. This design is a bold statement in a sector that is more used to seeing bottles designed in a more classical manner with subtle features.

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Despite the harsh, almost industrial appearance of the bottle it manages to keep a high level of sophistication. The silhouettes for example are a nice touch and help to break up what might otherwise be an overpowering element.

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Reading through other people’s opinions of this design it is certainly not one that appeals to the masses but from a personal point of view this is right up my street. A fresh, bold design that stands out from the crowd, Beautiful.

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~ by kelvinwins on July 9, 2009.

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