Elk & Wolf Chardonnay


Stumbled across this brilliant piece of packaging design for Elk & Wolf Chardonnay wine. The bottles, designed by London based branding agency SocialUK stand out as they are coated externally in aluminium. This design is a bold statement in a sector that is more used to seeing bottles designed in a more classical manner with subtle features.


Despite the harsh, almost industrial appearance of the bottle it manages to keep a high level of sophistication. The silhouettes for example are a nice touch and help to break up what might otherwise be an overpowering element.


Reading through other people’s opinions of this design it is certainly not one that appeals to the masses but from a personal point of view this is right up my street. A fresh, bold design that stands out from the crowd, Beautiful.

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~ by kelvinwins on July 9, 2009.

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